Starcom MediaVest Group (Chicago, IL)
March 2012 – present
Planned and executed paid and natural search campaigns for Fortune 500 clients.
Established keyword and copy strategies.
Stayed informed on evolving search landscape channels, tools, trends – providing insight, both internally and externally.
Built out keyword recommendations to set client budgets.
Managed Search Marketing bid tools for campaign, optimization and reporting.
Monitored and reported on campaign performance and made improvement recommendations.
Integrated with the major search engines including Google, Yahoo and MSN on a daily basis.
Tribune Company (Chicago, IL)
September 2009 – February 2012
Marketing Communications Specialist
Leveraged consumer and business insights plus competitive trends to build innovative go-to marketing strategies & plans that drive demand for products and services.
Collaborated with product business managers and marketing team develop company plans and goals.
Coordinated the implementation of media purchases (traditional and digital) within Tribune and outside companies to maximize ad spend and ROI across channels.
Assisted in the development and implementation of PR campaigns, including strategy, messaging, and media outreach initiatives.
Assisted in the development of presentations, media/press kits, and sales/marketing collateral.
Authored SEO-friendly web content for Tribune Digital online properties.
Was quickly promoted from advertising copywriter to advertising team lead to marketing communications specialist.
Ekonomisk Mgmt (Chicago, IL)
May 2008 – June 2009
Management, Marketing Consultant
Provided management, public relations, consulting, accounting, and scheduling duties (hotels, flights, etc.) for a talent management firm representing recording artist Andrew Bird (300,000+ units sold, Billboard-charting).
Developed and implemented our artist’s social media presence; also authored the company’s monthly newsletter, which at the time had more than 40,000 subscribers.
Flameshovel Records (Chicago, IL)
March 2008 – January 2009
New Media & Marketing Consultant
Developed and implemented marketing strategy for a moderate-sized record label, specializing in the use of social media.
Pitchfork Media (Chicago, IL)
December 2007 – June 2008
Transcribed audio interviews and assisted in the editing of http://www.pitchfork.com